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Every year, 67 % of corporate projects partially or totally fail due to a lack of clear, structured needs analysis. The 5W1H method (Who, What, Where, When, How, Why) prevents these mistakes by asking the right questions from the outset.
Very handy, the prospecting funnel is a tool every company should use once it aims to structure its sales approach and raise its conversion rate. Considered a genuine road-map, it helps steer...
Definition of cross selling What is cross selling? Cross selling, or cross-selling, is a business strategy where a company offers a customer, during the purchase of a product or service, another type...
At the era of the all-digital, cold calling has not lost any of its relevance. Indeed, if at the hour of social networks and the growth of automated marketing, it is no...
Identify and connect with the right person in a company is crucial when it comes to prospecting or recruiting. To achieve this effortlessly, the email finder is the tool you need. Designed...
Online presence is among the essentials of our time. Among the many platforms available, LinkedIn stands out as the leading professional social network. To prove the point, more than 1 in 10...
For a company aiming for exponential and sustainable growth, growth marketing is the go-to solution. However, as it is more of a teamwork philosophy than a simple recipe, it’s hard to fully...
As business growth challenges multiply and commercial competition intensifies, prospecting remains a mandatory step for any company seeking to grow its customer base and revenue. Therefore, it’s not possible to approach a...
Today, in the digital marketplace, the sales funnel is an essential tool. It guides your online visitors throughout their buying journey, from their first discovery of your business to the final purchase....
Understanding the Importance of a Hook Sentence In a world where information and offers are multiplying and where connection is maximized thanks to the internet, the ability to capture the reader’s —...
Understanding cold calling Definition and objectives Cold calling, in its direct translation, means a “cold call”, a method of telephone prospecting that leads a salesperson to his or her prospect without having...
What Is the CROC Method? Origin and Definition The CROC method is a structured approach designed to bring logic, impact and dynamism back into telephone prospecting. Organized into four key stages –...
If you work in sales, chances are you’ve already tried social selling on LinkedIn. And you might be all too familiar with this scenario: you spend hours sending connection requests, writing messages...