B2B Marketing Insights: Strategies & Best Practices

Email finder: how to find business email addresses efficiently

Identifying and reaching the right person in a company is crucial when it comes to prospecting or recruiting. To do this easily, the email finder is the tool you need. Designed to simplify the search for professional emails, it has become an essential daily tool. What is it exactly? How to use it best? This […]

What is growth marketing? Complete guide

For a company aiming for exponential and sustainable growth, growth marketing is the go-to solution. However, as it is more of a teamwork philosophy than a simple recipe, it’s hard to fully convey it in a single article. Growth marketing is a methodology that combines data, experience, and creativity to experiment and discover growth at […]

The Sales Funnel : A complete guide to optimizing your conversions

Today, in the digital marketplace, the sales funnel is an essential tool. It guides your online visitors throughout their buying journey, from their first discovery of your business to the final purchase. By mastering each step of this funnel, you can significantly increase your conversion rates, build stronger customer relationships, and raise your average order […]

How to build a high-quality B2B prospecting list?

How can you build a high-quality B2B prospecting list? You can have the best cold prospecting message, a perfectly honed sequence and excellent timing. But if your prospecting list is poorly targeted, none of this will work. Think of your prospecting list as the foundation of your outbound sales approach. If it’s well constructed, your […]

Automate sales prospecting to boost productivity

In today’s ever-evolving business world, productivity is essential for success. Companies are constantly looking for ways to optimize their processes and increase their efficiency. Sales prospecting, which involves identifying and qualifying potential customers, is a critical area for growth for any business. However, prospecting can be a time-consuming and tedious process, often faced with challenges […]

5 Trends to Follow for Effective Sales Prospecting

Introduction The sales prospecting landscape is constantly evolving. Techniques that were effective a few years ago may no longer be so today. To remain successful in 2024 and beyond, it’s crucial to adapt to new trends and adopt best practices. In this article, we take an in-depth look at 5 unavoidable trends that will shape […]

The Ultimate Guide to B2B Prospecting on LinkedIn

Attract qualified prospects, expand your network and boost your sales with an optimized B2B prospecting strategy on LinkedIn. Introduction LinkedIn is a must for B2B prospecting. With over 830 million active members, including millions of qualified decision-makers and professionals, the platform offers an unrivalled pool of potential prospects. Mastering prospecting techniques on LinkedIn has become […]

Expand your business: The advantages of outsourced prospecting

Introduction B2B prospecting, a crucial component of the sales cycle, is at the heart of a successful sales strategy. It involves identifying and soliciting new prospects, often using direct methods such as Cold Calling or Cold Emailing. This proactive approach, unlike inbound marketing which attracts customers, requires direct interaction with contacts who are not yet […]