Let’s start with a simply mind-blowing statistic: according to an Oktopost study, 80.33% of B2B leads are now generated by LinkedIn, far ahead of Twitter (12.73%) and Facebook (6.73%). But if you want to take advantage of the huge professional database that is LinkedIn, you’ll have to do better than the basic free account. In this handy guide, LeadIn explores the different premium plans offered by LinkedIn (as well as the Sales Navigator) and summarizes the goals, benefits and pricing of each subscription. Let’s go !
According to a study by Jobvite, 72% of recruiters are now active on LinkedIn, and 67% of them believe that LinkedIn is the channel that delivers the best candidates to companies. Not using Microsoft’s social network when you’re actively looking for a job is a serious handicap. It’s even shooting yourself in the foot!
If a free account can sometimes be enough to find a job in line with your profile, expectations and aspirations, the LinkedIn Premium Career formula, formerly LinkedIn Job Seeker, is a formidable gas pedal of employability, as you will see in the following.
According to LinkedIn, candidates with Premium Career get hired twice as fast on average.
This translates into a badge on your profile picture and in the search results of the social network. Premium members can enable the badge feature in their LinkedIn account settings. What is the purpose of the LinkedIn badge? This is a legitimate question! In reality, the Premium badge has two purposes: to set you apart from the crowd of applicants, but also and above all to show recruiters that you take your career and/or job search seriously.
Applications from Premium Career members have priority over those from other LinkedIn members. In short, you are sure that your application will be visible to recruiters. They will not miss your profile and will systematically consider you in their recruitment.
Please note: this privilege is only available to members with Premium Career if they apply via the ” Jobs You Might Be Interested In” (JYMBII) feature. This status can be compared to sponsored searches on search engines.
Members who use LinkedIn for free can only see the last five people who viewed their profile. With a LinkedIn Premium Career subscription, you’ll have a complete view of who has viewed your profile in the last 90 days.
Even better: you will receive interesting information about how these people landed on your profile. This will allow you to personalize your first contact and take a proactive approach to your job search. It will also help you identify the most effective tactics to streamline your efforts and maximize your chances.
InMail is LinkedIn’s personal messaging system that allows you to communicate with people outside your network. This communication channel can be particularly useful during a job search to contact a potential recruiter. According to LinkedIn, InMail is 2.6 times more effective than email alone. With a LinkedIn Premium Career account, you’ll be able to send five InMail messages per month, and you’ll have the option to purchase additional InMail credits.
Having a LinkedIn Premium Career account also means enjoying the following benefits:
Count $29.99 per month in monthly payment and $19,99 per month in annual payment for a LinkedIn Premium Career account. This is the cheapest premium account on LinkedIn.
The Premium Business offer is focused on the needs of B2B sales professionals. The Premium Business account helps you identify and engage key decision makers at target companies to feed your pipeline, launch Account-Based Marketing (ABM) programs and boost your sales performance. As explained in a study by Oktopost, just over 80% of B2B leads come from LinkedIn.
The objective of LinkedIn Premium Business is simple: to give sales professionals the means to strengthen their B2B sales prospecting, but also to work on their networking. Overall, we remain on an intermediate formula between the free account and the Sales Navigator, which is the real prospecting machine of LinkedIn.
According to LinkedIn, Premium Business member profiles are viewed 6 times more than basic profiles. Do you need this formula? Let’s take a look at its different features to help you decide.
You will be able to contact all members of LinkedIn, even if they are not part of your network. We advise you to use this technique sparingly so as not to burn out your cartridges, especially if you are in a niche sector with few major accounts. To delve deeper into this crucial point in your prospecting efforts, we recommend you read our article “3 level or more… everything you need to know about LinkedIn relationship levels!“.
With a basic free account, LinkedIn hides some information about members who are not in your network. This includes name, position held, location, etc. With a LinkedIn Premium Business account, you have a complete and unlimited view of all LinkedIn members (up to 3e level)… a significant asset to streamline your networking efforts and more quickly identify members of your distant circle who may share common interests with you.
LinkedIn has integrated a “Business Insights” feature into its Premium Business package. In short, the social network provides you with relevant information about a company’s growth, business trends, workforce trends, etc. It is an excellent way to identify your prospects, qualify them and eventually rank them (Lead Scoring).
This is a common feature for all LinkedIn premium accounts. With a Premium Business plan, you will have access to the complete list of members who have visited your profile over the last 90 days. LinkedIn also tells you how they found your profile.
LinkedIn offers Premium Business members unlimited access to e-learning videos in key areas of their profession, including business development, technology applied to sales and marketing, creativity, etc.
To subscribe to LinkedIn Premium Business, you will need to pay $59,99 per month, and $47.99 per month as an annual payment ($575.88 per year).
It is, by far, the most formidable weapon for salespeople doing social selling, especially in a context where B2B buyers are increasingly relying on LinkedIn to make buying decisions. Because it is a relatively expensive tool, it is imperative that you learn about it and take advantage of its various features to make your investment profitable.
The Sales Navigator allows you to build and filter lists of contacts and accounts from the world’s largest professional database, LinkedIn.
The tool also allows you to set up real-time alerts when certain members perform certain actions on the platform: publication of an article, change of position or employer, etc. As you will see, the Sales Navigator has been specifically designed to identify, engage and sign new customers. Now let’s take a look at the different features of the three versions of Sales Navigator: Core, Advanced and Advanced Plus.
This is the basic package of the tool… but it will allow you to do great things, especially if you are a VSE:
This is the intermediate formula of the Sales Navigator. It is mainly aimed at beautiful SMEs and large companies that do Social Selling and Account-Based Marketing (ABM);
This is the most advanced version of LinkedIn’s Sales Navigator. It completes the functionality of the “Advanced” version with full synchronization with CRM and advanced integrations with Salesforce and Microsoft Dynamics 365 Sales.
The LinkedIn Sales Navigator “Core” package costs $99.99 per month as a monthly payment, and $64.99 per month as an annual payment. The “Advanced” version of LinkedIn Sales Navigator costs $149.99 per month, while the “Advanced Plus” version can be quoted for, depending on the number of accounts you plan to have, the number of InMail credits you want, etc. LinkedIn offers a 30-day trial period to test the tool and become familiar with its features. To go further, you can read our practical guide to LinkedIn’s Sales Navigator.
As the name clearly implies, LinkedIn Recruiter Lite is designed for corporate recruiters and recruiting firms who want to activate the power of LinkedIn to source and engage top talent. This LinkedIn offering is enjoying tremendous success due to two factors:
Does your company have recurring human resources needs? LinkedIn Recruiter Lite can help.
After your first month’s free trial, LinkedIn Recruiter Lite will cost you $99,95 per month if you choose the annual payment option, and around $150 if you choose the monthly payment option. Note: If your company recruits more than 10 profiles per year, it may be more appropriate to use LinkedIn Recruiter (rather than Recruiter Lite). The tool is indeed better sized (price on quotation).
LeadIn is the first intelligent, 100% unlimited, cloud-based LinkedIn and Email automation software. No need to break the bank to accumulate sales and marketing tools, try to integrate them and waste time training. We already have everything you need to put your business performance into orbit. Book your demo!99