Louise M – Leadin marketing advice and articles

An expert in B2B growth, Louise supports companies in setting up effective multichannel prospecting campaigns. On the Leadin blog, she writes practical and actionable content about LinkedIn prospecting, emailing, and optimizing conversion funnels.
Photo profil Manon (fond retiré)

Louise's publications

Understanding the Prospecting Funnel to Optimize Your Sales

Very handy, the prospecting funnel is a tool every company should use once it aims to structure its sales approach and raise its conversion rate. Considered a genuine road-map, it helps steer...

Cross Selling: Definition and Effective Strategies

Definition of cross selling What is cross selling? Cross selling, or cross-selling, is a business strategy where a company offers a customer, during the purchase of a product or service, another type...

Comprehensive Guide to Telephone Prospecting

At the era of the all-digital, cold calling has not lost any of its relevance. Indeed, if at the hour of social networks and the growth of automated marketing, it is no...

Email finder: how to find professional email addresses efficiently

Identify and connect with the right person in a company is crucial when it comes to prospecting or recruiting. To achieve this effortlessly, the email finder is the tool you need. Designed...

What is LinkedIn? Definition, Functioning, and Usefulness

Online presence is among the essentials of our time. Among the many platforms available, LinkedIn stands out as the leading professional social network. To prove the point, more than 1 in 10...

What is Growth Marketing? Complete Guide

For a company aiming for exponential and sustainable growth, growth marketing is the go-to solution. However, as it is more of a teamwork philosophy than a simple recipe, it’s hard to fully...