Louise M - LeadIn marketing tips and articles

An expert in B2B growth, Louise helps companies set up high-performance multi-channel prospecting campaigns. On the LeadIn blog, she writes practical, actionable content on LinkedIn prospecting, emailing and conversion tunnel optimization.
Photo profil Manon (fond retiré)

Louise's publications

Understanding the Prospecting Funnel to Optimise Your Sales

Very handy, the prospecting funnel is a tool every company should use once it aims to structure its sales approach and raise its conversion rate. Considered a genuine road-map, it helps steer...

Cross Selling: Definition and Effective Strategies

Definition of cross selling What is cross selling? Cross selling is a sales strategy in which a company offers a customer another type of product or service as a complement when they...

The complete guide to cold calling

At the era of the all-digital, cold calling has not lost any of its relevance. Indeed, if at the hour of social networks and the growth of automated marketing, it is no...

Email finder: how to find business email addresses efficiently

Identifying and reaching the right person in a company is crucial when it comes to prospecting or recruiting. To do this easily, the email finder is the tool you need. Designed to...

What is LinkedIn? Definition, operation and usefulness

Having an online presence is essential today. Among the many platforms available, LinkedIn stands out as the leading professional social network. More than 1 in 10 people find a job through it....

What is growth marketing? Complete guide

For a company aiming for exponential and sustainable growth, growth marketing is the go-to solution. However, as it is more of a teamwork philosophy than a simple recipe, it’s hard to fully...