Louise M – Leadin marketing advice and articles

An expert in B2B growth, Louise supports companies in setting up effective multichannel prospecting campaigns. On the Leadin blog, she writes practical and actionable content about LinkedIn prospecting, emailing, and optimizing conversion funnels.
Photo profil Manon (fond retiré)

Louise's publications

4 Essential Tips for a Successful Prospecting Campaign

About to launch a prospecting campaign to find potential customers for your business? Discover all our advice before, during and after the launch of your campaign to make it a success. Determine...

Top 8 Best B2B Prospecting Tools

Are you planning to launch your prospecting campaign and are you looking for high-performance software? To be distinguished from CRM, which has a broader scope, sales prospecting software is a tool that...

KPI: Performance Indicators to Track in Prospecting

Are you ready to master all the performance indicators essential to the success of your lead generation campaigns? Why is this so important? You have already asked yourself these types of questions...

Top 9 LinkedIn Connection Request Message Templates

Let’s get to the heart of the matter… there is a scourge on LinkedIn. It’s everywhere, highly contagious, and seemingly impossible to escape… Have you ever received a LinkedIn connection message like...

LinkedIn Automation: 3 Things to Implement

LinkedIn is known as the most powerful B2B platform in the world with nearly 750 million users , 60 million of whom are senior decision makers . So whether you want to...

8 LinkedIn InMail Message Examples with High Conversion Rates

Even if you follow the rules and seemingly do everything right, LinkedIn can still limit your connection requests. We must accept this, and get used to it. It’s a strong reminder, for...