Louise M – Leadin marketing advice and articles

An expert in B2B growth, Louise supports companies in setting up effective multichannel prospecting campaigns. On the Leadin blog, she writes practical and actionable content about LinkedIn prospecting, emailing, and optimizing conversion funnels.
Photo profil Manon (fond retiré)

Louise's publications

Grow your business: The benefits of outsourced prospecting

B2B prospecting, a crucial component of the sales cycle, is at the core of an effective sales strategy. It involves identifying and reaching out to new prospects, often through direct methods such...

Prospecting Sequences: 4 Proven Strategies and 8 Best Practices

In this practical guide, Leadin shows you how to leverage strategic partnerships to boost your bottom line....

B2B Sales Prospecting: The Secrets of a Winning Approach

Introduction In the dynamic world of B2B business, commercial prospecting is much more than just a quest for clients. It is an elaborate strategy aimed at weaving fruitful relationships with other businesses....

A/B Test: 6 Steps to Book More Sales Calls

In this practical guide, Leadin shows you how to leverage strategic partnerships to boost your bottom line....

Top 6 Strategies to Sell on LinkedIn

How to sell with LinkedIn? Top 6 strategies that really work Ultimately and logically, the first metric you should follow from your LinkedIn marketing / prospecting efforts is sales. By looking at...

Professional Thank You Email: 6 Golden Rules + 5 Ready-to-Use Templates

Find in this practical guide everything you need to know about the professional thank-you email: definition, interest, advice and ready-to-use templates....