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Every year, 67 % of corporate projects partially or totally fail due to a lack of clear, structured needs analysis. The QQOQCP method (Who, What, Where, When, How, Why) prevents these mistakes by asking the right questions from the outset.
Introduction Prospecting is an essential part of the sales process. It involves identifying and qualifying potential prospects, then converting them into customers. This is the first stage in the sales cycle, and...
Introduction In the dynamic world of B2B business, sales prospecting is much more than just finding customers. It’s an elaborate strategy aimed at forging fruitful relationships with other companies. Let’s discover together...
Lead generation, or LeadGen, refers to all the actions taken by the company to collect contact information from more or less qualified prospects, or “leads”. These marketing-generated contacts are then fed into...