The B2B Prospecting Agency that Generates Qualified Leads and Meetings for You

Performance varies greatly from project to project. Companies with a proven target and offer usually perform the best.

However, here’s a benchmark based on 1,500 campaigns and 10,000 appointments generated: appointment rates between 1% and 3% of new contacts on LinkedIn, and between 0.5% and 1% via cold email on average. Results are always better by combining channels!

During the start of a project, the first month of collaboration is always less representative (thus less performant), because prospecting shows inertia, like any type of effective marketing action. Additionally, the length of your sales cycle (which can sometimes be long, especially for large accounts) comes into play.

Important: the estimated results mentioned above are based on an average observation of over 300 partner companies and service periods of at least 3 months. These estimates are by no means guarantees of result and cannot be used against LeadIn as such.

Yes, it’s even a practice we highly recommend.

In general, we conduct A/B tests on a monthly basis. However, if the contact volume allows, we can also implement weekly tests.

In any case, A/B testing is systematically included in our pricing and is a central pillar of our approach.

It should be noted that collaborations of at least 3 months are recommended to have enough time to find the most effective versions for your campaigns.

We operate under a white label, ideally in the name of the person who will handle the commercial meetings within your company.

Technically on LinkedIn, we use your personal account or those of your sales team.

For emails, we purchase domain names and email addresses similar to yours, but with different variations (e.g., leadinlabs.fr instead of leadin.fr) to protect your official domain from being blacklisted. We redirect all purchased domains to your main domain so you can benefit from the generated traffic.

To maximize security, our infrastructure is unique in the market with dedicated rotating IPs and a sending load distributed across many accounts and domains.

To identify your decision-makers, we primarily rely on LinkedIn Sales Navigator. Then, to obtain their B2B email addresses, we use various enrichment solutions, independent of LinkedIn. We neither purchase nor rent databases. Each list is tailored with up-to-date data and a rigorous quality check before sharing.

Note that for any LinkedIn prospecting action, you will be required to subscribe to LinkedIn Sales Navigator. This allows our teams, with our LeadIn technology, to achieve prospecting volumes up to 2.5 times higher than any other tool or service, engaging up to 1,000 prospects per month on LinkedIn, without ever compromising your account.

Avoiding spam altogether is our main challenge with email. Our expertise and infrastructures developed exclusively for cold emails and unique in the market (dedicated servers, rotating IPs, real-time domain monitoring systems…) allow us to maximize the deliverability of your campaigns.

Beyond technical aspects, respecting the fundamentals is essential to reach your prospects’ main inbox. This relies on a well-thought-out sales strategy, high-quality data with minimal email address bounce rates, and impactful, engaging copywriting.

Within the services, we offer you a tracking file hosted on Google Sheets with your databases as well as all shared content from the kickoff call. Our clients each have a different commercial organization, and we tailor our approach based on your commercial tools.

It is possible to integrate your campaign data into your CRM (e.g., HubSpot, others). Most of the time, we use a webhook system (like Zapier) or “Bcc” to automatically send data via LinkedIn or email. We can also work through simple .csv file imports, depending on your organization and the volume of data to process.

Our flat-rate prospecting services include multi-channel strategies (LinkedIn, email). We perform complementary actions to a direct contact strategy that aim to be less direct: LinkedIn profile views and follows, in addition to our engagement actions via LinkedIn and/or email. This is the most comprehensive method to maximize your chances of converting each prospect into a meeting.

In other words: our flat-rate prospecting services apply to all our clients, reproduce “human” actions, and hence are more engaging.

Our “growth” email prospecting model is reserved for eligible companies (broad targets, willing to quickly scale by contacting as many prospects as possible). We build a dedicated infrastructure allowing (much) more volume, only via email. The goal is to move faster by contacting more people!

In summary: both approaches generate business opportunities and meetings, but they are not quite identical.

Be careful with the chosen method! If you have fewer than 10,000 potential prospects, then we recommend subscribing to one of our flat-rate prospecting services to explore your prospects as deeply as possible and maximize conversion chances per prospect (= multiplying touchpoints and increasing conversion rates).

For any strategic question, schedule a call with our team to get the necessary advice.

Since 2020, we have structured ourselves to combine quality prospecting, support, training, and consulting at an unbeatable price.

This experience (+1,500 prospecting campaigns for +350 companies) combined with our LEADIN tools specifically designed for growth marketing (who can claim the same?) allows us to do what really works for our clients, in most B2B sectors and industries. Our services are non-binding, and our sole objective is to provide you with maximum results as quickly as possible.

Depending on the use case, we sometimes even take the “risks” for you, and after an implementation period, you only pay for what you achieve! Contact us to learn more.

Thanks to our B2B prospecting software, you access powerful tools to automate and personalize your campaigns. Additionally, outsourcing your prospecting to a specialized agency allows you to benefit from specialized expertise, effective tools, and a structured approach to generating qualified B2B leads, thus exceeding your sales targets.

A B2B prospecting agency like LeadIn can significantly increase your sales pipeline. With us, generate new qualified leads easily, resulting in growth in your revenue. For more on our methods, feel free to check the LeadIn blog – B2B prospecting advice.

We work closely with your teams to align our actions with your business goals, ensuring smooth and effective integration through a B2B commercial prospecting strategy. Our expertise includes automated LinkedIn prospecting to reach your targets in a relevant way.

Your sales team can focus on converting leads into clients, while we handle the generation of qualified B2B leads, thus optimizing your sales process with smart scenarios and sequences to maximize engagement. We also offer email prospecting support for effective campaigns.

Yes, at LeadIn, we combine the efficiency of automation tools with personalized prospecting to establish authentic relationships with your prospects. This hybrid approach ensures significant results while respecting the human aspect of interactions.

Absolutely, we provide detailed reports on campaign performance, including key indicators such as conversion rate, cost per lead, and return on investment.