Mailshake is a B2B prospecting tool specialized in cold emailing.
Indeed, despite the emergence of prospecting on LinkedIn, emailing remains a channel still very appreciated among B2B salespeople. Indeed, 45% of them still consider emailing as the most effective channel in B2B prospecting.
Here is our complete opinion on Mailshake.
Our opinion on Mailshake in summary
Mailshake is a cold mailing software. Endowed, at first glance, with all the features looked for for this kind of tool, we nevertheless deplore a certain insufficiency in the reporting. It is thus complicated to measure but also to possibly correct the performance of your ongoing campaigns.
What is Mailshake?
Mailshake is a cold mailing software. Created in 2015 by Bob Senoff, Sujan Patel and Colin Mathews, it was originally an email marketing software. It is in 2017 that the publisher decided to specialize in cold mailing: the sending of cold emailing.
Contrary in B2C where it would be contrary to the GDPR to send unsolicited emails, in terms of B2B, sending cold emails while respecting the GDPR remains entirely possible.
Like LeadIn or Lemlist, Mailshake is a SaaS software. You therefore do not have to install it on your computer. You just have to pay a subscription and log in to be able to use it.
Intuitive, Mailshake allows you to automate your email sequences, personalize your messages and maximize deliverability.
This software is moreover endowed with numerous integrations which allow to optimize the results of your campaigns, notably by improving the open rates and the click rates.
On the other hand, we hope that you master the language of Shakespeare because the software is entirely published in English.
The features of Mailshake
To keep their promises in terms of performance, the publishers of Mailshake have developed a certain number of features. The main one remains the sending of cold emails.
Cold emailing sequences
To send your newsletters or your transactional emails, Mailshake will not be of great help. Indeed, the tool is only specialized in email outreach.
Mailshake indeed allows to send ultra-personalized emails, thus guaranteeing an optimal deliverability.
Here are the other features allowing Mailshake to guarantee the best results to your emailing campaign:
Reporting
Thanks to a precise and easy to read reporting, Mailshake allows you to keep an eye on your main KPI:
Click rate
Open rate
Reply rate
Bounced emails
Learn more about the indicators to follow in B2B prospecting.
A/B testing
Mailshake allows you to A/B test your campaigns to know which version obtains the best results. 2 email sequences.
One cannot however test other variants simultaneously. It is regrettable because it allows to save time on your tests and to arrive more quickly at an optimized campaign.
Other tools like LeadIn allow to test up to 5 variants at the same time!
Click here to discover the tool now for free.
Automatic sequences
Mailshake possesses an email editor boosted by artificial intelligence. This allows it to create emails more effectively. Moreover, the personalization options allow to optimize your open and engagement rates by including variants directly in the subject.
This feature sells well on paper but we tested it and were a little disappointed. Its added value is very marginal and sometimes makes syntax mistakes.
If you thought you could totally automate the writing of your emails with Mailshake, it is unfortunately not for now!
Integrations
The software created by Bob Senof and his sidekicks is endowed with a Zapier integrator. This allows it to integrate with more than 80 software. It is thus possible to link the Texan tool with tools like:
Gsuite
Pipedrive
Twilo
Etc
Useful resources
Beyond its ultimate mission of prospecting software via emailing, Mailshake also wants to be a support tool for entrepreneurs. Thus, it offers resources to help them:
A training
White papers
A masterclass
A tool for analyzing the relevance of emails
A blog
Mailshake also offers templates to personalize and dynamic fields.
Who is Mailshake for?
The tool targets both independent entrepreneurs and startups and companies seeking to automate their B2B prospecting.
Mailshake pricing
Being a SaaS software, Mailshake is accessible by subscription, via 2 plans:
Email Outreach at 59 euros per month. This plan allows you to benefit from:
Automatic sequences
Email personalization
A/B testing
Salesforce / Hubspot / Pipedrive integrations
5,000 credits to clean your databases. Database cleaning consists in eliminating invalid emails. This allows to optimize the deliverability rate.
Sales Engagement: 99 euros per month
The Sales Engagement plan includes, in addition to the features offered by email outreach:
Social selling
Creation of personalized tasks
Increase of the sending limit
Premium onboarding
10,000 credits to clean your databases
If you pay your subscription over 12 months in a single payment, you benefit from a reduction of about 25%.
The publisher does not offer a free trial period. On the other hand, it is possible to get a refund after 30 days if you are not satisfied with the software.
Advantages and disadvantages of Mailshake
Based on the different customer reviews having used Mailshake, the tool offers numerous advantages. disadvantages also exist.
Advantages
Here are the main advantages noted by Mailshake users:
Ease of use
Responsive and professional support
Very qualitative resources which are very useful.
Good results on emailing campaigns
Disadvantages
Here are the disadvantages decried by certain users:
A getting started which can prove a little delicate for a person not initiated to cold emailing
Insufficient reporting
A price higher than the average
a tool reserved for English speakers
It also seems that the team pays its users to encourage them to publish positive reviews, as says Freddy, a user, on the site G2.
LeadIn: the ideal alternative to Mailshake
Contrary to Mailshake, LeadIn is before a two-in-one tool which allows at the same time to automate its prospecting on LinkedIn but also by email.
It is in reality above all a LinkedIn automation software which also allows to scrape the email addresses of prospects to then launch automated emailing sequences.
Here are its main features:
Automated prospecting on LinkedIn. LeadIn optimizes your LinkedIn profile, allows you to send inMails and free follow-up messages and to run several campaigns simultaneously.
An email finder to retrieve (and verify) automatically the email addresses of your prospects on LinkedIn. The great advantage of LeadIn is its automatic warm-up feature of collected email addresses in order to maximize deliverability.
Advanced personalization options with GIFs and images. According to our tests with several hundreds of accompanied clients, they allow to obtain an engagement rate 2.2 times higher than the average.
A centralized messaging. Find all your messages in the same place, even if you prospect by email and via LinkedIn at the same time. You will not have to make back and forth between your email inbox and your LinkedIn account.
An efficient and easy to interpret reporting. Tables and charts allow you to follow your KPI. It is even possible to focus on a particular KPI.
An ultra-reactive customer support, relevant and available 7/7.
Among the alternatives to Mailshake, also find:
In conclusion, Mailshake which seems rather appreciated by its users. One can however doubt it because the team pays them to publish positive reviews…
However, if you wish to optimize the reach of your prospecting campaigns, opt rather for LeadIn which allows you to prospect by email and on LinkedIn,
Click here to discover the tool now for free.
It is a feature that is missing from Mailshake.
