Louise M - LeadIn marketing tips and articles

An expert in B2B growth, Louise helps companies set up high-performance multi-channel prospecting campaigns. On the LeadIn blog, she writes practical, actionable content on LinkedIn prospecting, emailing and conversion tunnel optimization.
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Louise's publications

  • Guide, Marketing

How to measure the performance of a B2B social selling campaign?

Let's start by dismissing two preconceived ideas, no, a social selling strategy is not an approach reserved for …...
  • Guide

LinkedIn Ads – The LinkedIn Advertising Guide

The power of LinkedIn in B2B is well established, with more than 700 million …...
  • Outbound

The best marketing automation tools

The best tools for marketing automation Like many SME managers, you are on …...
  • Guide

How to automate a content strategy on social networks?

How to automate a social media content strategy Are you the manager of a VSE or an SME and …...