Louise M - LeadIn marketing tips and articles

An expert in B2B growth, Louise helps companies set up high-performance multi-channel prospecting campaigns. On the LeadIn blog, she writes practical, actionable content on LinkedIn prospecting, emailing and conversion tunnel optimization.
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Louise's publications

  • Guide, LinkedIn

How do I connect with someone on LinkedIn?

How do I connect with someone on LinkedIn? Want to learn how to connect with someone on......
  • Guide, LinkedIn

What is the interest of LinkedIn Premium?

With over 650 million members, LinkedIn is the world's largest professional social network......
  • Guide

How to use LinkedIn advanced search?

Introduction As a social network dedicated to professionals, LinkedIn offers a treasure trove of business contacts......
  • Guide, Marketing

How to optimize my LinkedIn profile in 10 simple steps?

Step-by-step guide on how to optimize your LinkedIn profile? As the largest......
  • Sales

How to build a solid lead scoring strategy?

Good news, if you're wondering how to focus your efforts on prospects who......
  • Guide, Marketing

How to measure the performance of a B2B social selling campaign?

Let's start by dismissing two preconceived ideas, no, a social selling strategy is not an approach reserved for …...