As business growth challenges multiply and commercial competition intensifies, prospecting remains a mandatory step for any company seeking to grow its customer base and revenue. Therefore, it’s not possible to approach a...
Today, in the digital marketplace, the sales funnel is an essential tool. It guides your online visitors throughout their buying journey, from their first discovery of your business to the final purchase....
Understanding the Importance of a Hook Sentence In a world where information and offers are multiplying and where connection is maximized thanks to the internet, the ability to capture the reader’s —...
Understanding cold calling Definition and objectives Cold calling, in its direct translation, means a “cold call”, a method of telephone prospecting that leads a salesperson to his or her prospect without having...
What Is the CROC Method? Origin and Definition The CROC method is a structured approach designed to bring logic, impact and dynamism back into telephone prospecting. Organized into four key stages –...
If you work in sales, chances are you’ve already tried social selling on LinkedIn. And you might be all too familiar with this scenario: you spend hours sending connection requests, writing messages...