Louise M – Leadin marketing advice and articles

An expert in B2B growth, Louise supports companies in setting up effective multichannel prospecting campaigns. On the Leadin blog, she writes practical and actionable content about LinkedIn prospecting, emailing, and optimizing conversion funnels.
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Louise's publications

How to Build a High-Quality B2B Prospecting List?

How to Build a High-Quality B2B Prospecting List? You can have the best cold outreach message, a perfectly optimized sequence, and impeccable timing. But if your prospecting list is poorly targeted, none...

5 Trends to Follow for Effective Sales Prospecting

Introduction The landscape of business prospecting is constantly evolving. Techniques that were effective a few years ago may no longer be today. To remain effective in 2024 and beyond, it is crucial...

5 Digital Prospecting Techniques to Boost Your Sales

Introduction In a constantly evolving digital world, digital prospecting has become essential for generating leads and developing your business. With the multitude of available techniques, it is crucial to choose those that...

Conquering New Clients: Expert Prospecting with an Agency

Prospecting is a crucial element for the growth of any business. Securing new clients is a constant challenge that requires time, resources, and specific expertise. Entrusting this task to a specialized agency...

B2B Prospecting Leadin for Clients

B2B prospecting is an essential element of any growth strategy. It allows you to identify and qualify new prospects, generate leads, and ultimately grow your business. In a competitive market, effective B2B...

B2B Prospecting: 5 Mistakes to Avoid to Maximize Your Results

B2B prospecting is an essential element for the growth of any business. However, it is a process that can be costly in terms of time and resources if mistakes are made. In...