Louise M – Leadin marketing advice and articles

An expert in B2B growth, Louise supports companies in setting up effective multichannel prospecting campaigns. On the Leadin blog, she writes practical and actionable content about LinkedIn prospecting, emailing, and optimizing conversion funnels.
Photo profil Manon (fond retiré)

Louise's publications

All the LinkedIn Premium Subscription Prices

Find out the objectives, benefits and prices of the four packages offered by LinkedIn: Career, Business, Sales Navigator and Recruiter Lite!...

B2B Prospecting Emails: 13 Conversion-Ready Templates

At the end of the 2000s, when instant messaging began to take root in our daily lives, many ‘experts’ predicted the imminent disappearance of email, a communication channel considered too formal, too...

What is Sales Outsourcing?

Sales outsourcing refers to the use of an external service provider to carry out all or part of a company’s sales activity (prospecting in particular) with the aim of making its sales...

When to Post on LinkedIn to Communicate Effectively and Boost Engagement

45% of executives targeted by social selling made a purchase from content that was on LinkedIn: it’s the most incentivizing B2B network for buying. But before converting, you first need to attract...

#OpenToWork Badge on LinkedIn: How to Set It Up?

The #OpenToWork badge on LinkedIn is one of the features implemented to help recruiters and candidates connect. If you are looking for a job and want to know more about this feature,...

Green Circle on LinkedIn: What Does Active Status Mean?

The green dot on LinkedIn means that a person is online. 🟢 For practicality and efficiency, LinkedIn continually innovates and implements new features. The active status (green dot) is one of them....