Louise M – Leadin marketing advice and articles

An expert in B2B growth, Louise supports companies in setting up effective multichannel prospecting campaigns. On the Leadin blog, she writes practical and actionable content about LinkedIn prospecting, emailing, and optimizing conversion funnels.
Photo profil Manon (fond retiré)

Louise's publications

LinkedIn Premium: choose your subscription based on price

Let’s start with a quite simply mind-blowing statistic: according to an Oktopost study, 80.33% of B2B leads are now generated by LinkedIn, far ahead of Twitter (12.73%) and Facebook (6.73%). But to...

B2B Prospecting Emails: 13 Conversion-Ready Templates

At the end of the 2000s, when instant messaging began to take root in our daily lives, many ‘experts’ predicted the imminent disappearance of email, a communication channel considered too formal, too...

What is Sales Outsourcing?

Sales outsourcing refers to the use of an external service provider to carry out all or part of a company’s sales activity (prospecting in particular) with the aim of making its sales...

When to post on LinkedIn to maximize your prospecting?

LinkedIn is THE B2B social network the most incentive to purchase, proof: 45% of executives targeted by Social Selling have bought from content published on this platform. But before converting, you first...

#OpenToWork Badge on LinkedIn: How to Set It Up?

The #OpenToWork badge on LinkedIn is one of the features implemented to help recruiters and candidates connect. If you are looking for a job and want to know more about this feature,...

Green Circle on LinkedIn: What Does Active Status Mean?

The green dot on LinkedIn means that a person is online. 🟢 For practicality and efficiency, LinkedIn continually innovates and implements new features. The active status (green dot) is one of them....