Louise M – Leadin marketing advice and articles

An expert in B2B growth, Louise supports companies in setting up effective multichannel prospecting campaigns. On the Leadin blog, she writes practical and actionable content about LinkedIn prospecting, emailing, and optimizing conversion funnels.
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Louise's publications

Is Mailshake the Right Tool for B2B Prospecting? Our Complete Review

Mailshake is a B2B prospecting tool specialized in cold emailing. Indeed, despite the emergence of prospecting on LinkedIn, emailing remains a channel still very appreciated among B2B salespeople. Indeed, 45% of them...

Our complete review of Snov (pricing, advantages, disadvantages, and alternative)

Snov is an American web scraping tool. It also allows you to send automatic and intelligent email sequences. The emergence of such tools testifies to the still intact popularity of email marketing....

Our Review of Overloop (Prospect io): Is it the Best B2B Prospecting Tool?

Overloop (formerly Prospect io ) is an emailing tool and email address tracker. It is a tool suitable for those who rely on emailing in their sales prospecting strategy. With an average...

How to Write the Perfect Follow-Up Email in B2B Prospecting? (5 Proven Examples)

The follow-up email is a good way to reach more prospects in B2B prospecting. We know that the response rate to prospecting emails decreases with each email. Indeed, a study by Yesware...

How to Succeed in Prospecting Emails? 10 Tips to Follow with 2 Examples

To succeed in your B2B marketing strategy, email prospecting is essential . 48% of B2B sales reps think email is the most effective way to generate new leads! But how to make...

Complete Review of Dux-Soup: Features, Pricing & Alternatives

According to a study by the Content Marketing Institute , 97% of marketers use the LinkedIn social network in their B2B content marketing strategy! However, some are unfamiliar with the best tools...