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Every year, 67 % of corporate projects partially or totally fail due to a lack of clear, structured needs analysis. The 5W1H method (Who, What, Where, When, How, Why) prevents these mistakes by asking the right questions from the outset.
Attracting prospects, visitors and converting them whether through a website, an email campaign, an advertisement or any other marketing action is precisely the principal objective of any good marketer. “But Clément, I...