Category: Marketing

Discover the articles in this category

Stay ahead in B2B marketing with our expert articles. Discover strategies, case studies, and actionable tips to boost visibility, leads, and growth.

Latest blog post (all categories) :

Email finder: how to find professional email addresses efficiently

Identify and connect with the right person in a company is crucial when it comes to prospecting or recruiting. To achieve this effortlessly, the email finder is the tool you need. Designed...

What is Growth Marketing? Complete Guide

For a company aiming for exponential and sustainable growth, growth marketing is the go-to solution. However, as it is more of a teamwork philosophy than a simple recipe, it’s hard to fully...

The Sales Funnel: Complete Guide to Optimize Your Conversions

Today, in the digital marketplace, the sales funnel is an essential tool. It guides your online visitors throughout their buying journey, from their first discovery of your business to the final purchase....

How to Build a High-Quality B2B Prospecting List?

How to Build a High-Quality B2B Prospecting List? You can have the best cold outreach message, a perfectly optimized sequence, and impeccable timing. But if your prospecting list is poorly targeted, none...

5 Trends to Follow for Effective Sales Prospecting

Introduction The landscape of business prospecting is constantly evolving. Techniques that were effective a few years ago may no longer be today. To remain effective in 2024 and beyond, it is crucial...

Grow your business: The benefits of outsourced prospecting

B2B prospecting, a crucial component of the sales cycle, is at the core of an effective sales strategy. It involves identifying and reaching out to new prospects, often through direct methods such...

Prospecting Sequences: 4 Proven Strategies and 8 Best Practices

In this practical guide, LeadIn shows you how to leverage strategic partnerships to boost your bottom line....

A/B Test: 6 Steps to Book More Sales Calls

In this practical guide, LeadIn shows you how to leverage strategic partnerships to boost your bottom line....

Top 6 Strategies to Sell on LinkedIn

How to sell with LinkedIn? Top 6 strategies that really work Ultimately and logically, the first metric you should follow from your LinkedIn marketing / prospecting efforts is sales. By looking at...

B2B Prospecting Emails: 13 Conversion-Ready Templates

At the end of the 2000s, when instant messaging began to take root in our daily lives, many ‘experts’ predicted the imminent disappearance of email, a communication channel considered too formal, too...