Stay ahead in B2B marketing with our expert articles. Discover strategies, case studies, and actionable tips to boost visibility, leads, and growth.
Latest blog post (all categories) :
Every year, 67 % of corporate projects partially or totally fail due to a lack of clear, structured needs analysis. The 5W1H method (Who, What, Where, When, How, Why) prevents these mistakes by asking the right questions from the outset.
Identify and connect with the right person in a company is crucial when it comes to prospecting or recruiting. To achieve this effortlessly, the email finder is the tool you need. Designed...
For a company aiming for exponential and sustainable growth, growth marketing is the go-to solution. However, as it is more of a teamwork philosophy than a simple recipe, it’s hard to fully...
Today, in the digital marketplace, the sales funnel is an essential tool. It guides your online visitors throughout their buying journey, from their first discovery of your business to the final purchase....
How to Build a High-Quality B2B Prospecting List? You can have the best cold outreach message, a perfectly optimized sequence, and impeccable timing. But if your prospecting list is poorly targeted, none...
Without clients, there is no business. Your products and services may be revolutionary, but if no one hears about them, no one will buy them—and if no one buys, your business won’t...
B2B prospecting, a crucial component of the sales cycle, is at the core of an effective sales strategy. It involves identifying and reaching out to new prospects, often through direct methods such...
How to sell with LinkedIn? Top 6 strategies that really work Ultimately and logically, the first metric you should follow from your LinkedIn marketing / prospecting efforts is sales. By looking at...
At the end of the 2000s, when instant messaging began to take root in our daily lives, many ‘experts’ predicted the imminent disappearance of email, a communication channel considered too formal, too...
LinkedIn is THE B2B social network the most incentive to purchase, proof: 45% of executives targeted by Social Selling have bought from content published on this platform. But before converting, you first...
LinkedIn Pulse is a feature of LinkedIn that allows its users to post articles, much like on a blog. With its 810 million users, LinkedIn is the best B2B acquisition channel. Learn...
Prospecting messages on LinkedIn have become very common. 89% of B2B companies use Linkedin to prospect . You need to stand out to generate more leads . The best way is to...
Need to promote a new product or service? Thank loyal subscribers? Ask a customer for feedback after a purchase? Today, you no longer have the time to manually send an email every...
Are you ready to master all the performance indicators essential to the success of your lead generation campaigns? Why is this so important? You have already asked yourself these types of questions...