LinkedIn is THE B2B social network the most incentive to purchase, proof: 45% of executives targeted by Social Selling have bought from content published on this platform.
But before converting, you first have to attract traffic. So how can you stand out in the mass of photos, videos and experiences already online? How can you highlight posts that gather thousands of likes and shares? One of the keys to success is to find the right moment. If you know the best times and days of the week to publish on LinkedIn, you inevitably reach your audience and create engagement.
So when to post on LinkedIn? Establish your content creation strategy with Leadin! Follow the guide to B2B prospecting on LinkedIn.
The article in brief
Publishing on LinkedIn at the right time is a strategic weapon to maximize the visibility and engagement of your content, transforming the professional network into a powerful lever of social selling and B2B lead generation.
Preferred platform of decision-makers (45% of B2B purchases initiated via a post), LinkedIn rewards the algorithm with quick engagement from the first minutes, favoring posts that capture attention during peaks of activity.
In summary:
- The best days – Tuesday, Wednesday and Thursday – align your posts with the habits of pros (peaks before/after work and breaks), avoiding Monday (organization) and Friday (end of week).
- The optimal time slots – 7 a.m.–9 a.m. (morning), 12 p.m.–2 p.m. (lunch) and 5 p.m.–7 p.m. (end of day) – coincide with moments of availability of audiences, boosting impressions and interactions.
- The weekend can positively surprise to target freelancers and executives active outside classic hours, reducing competition while testing more relaxed formats.
- A frequency of 2 to 4 posts per week ensures regularity without saturation, prioritizing quality and automation to accustom your community to your expertise.
- Adapt via A/B tests and LinkedIn analytics to your B2B personas (sector, role, region), to refine and scale your prospecting opportunities.
The best moments to post on LinkedIn
Publishing at the right time means capturing a maximum of attention and making your impressions explode. Summary of 2025 figures to post well on LinkedIn:
- Tuesday, Wednesday and Thursday are the days when professionals spend the most time on LinkedIn;
- The time slots corresponding to employees’ breaks seem more relevant, often between 10 a.m. and 1 p.m.;
- You will have less competition at the weekend, but most professionals prefer to spend time on other social networks during their rest days (Instagram, Facebook…);
- It is recommended to publish 2 to 4 times per week to animate your community;
- There is no miracle hour or day to post on LinkedIn: it also depends on the types of posts, formats and your target audience!
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Why does the right timing change everything on LinkedIn?
Professional social networks are part of salespeople’s arsenal, but they will not give you any chance if you do not understand their algorithm. On LinkedIn, the visibility of a post is determined in the very first minutes of its publication.
If the content generates engagement (number of views, likes, shares, comments…), then it is put forward in the news feeds of your audience. If it has no success, then the platform relegates it among the least interesting posts and strongly slows its diffusion. Indeed, the aim of a social network is to maintain the public’s interest. It therefore always highlights very active posts!
But then what is the link with timing? Precisely! We are not only talking here about remarkable format or intriguing title, but about moment. Posting on LinkedIn at the instant when the public is connected means putting your content under their nose when they have time ahead of them. There is therefore a strong chance that users will look at it, comment on it, share it or even remember it! You then win on all fronts: the algorithm puts your post forward and you gain visibility.
Need advice? Discover the key steps to sell thanks to LinkedIn.
What are the best days to publish?
It is useless to polish your content if no one sees it. The most important thing is that your audience comes across it! So let’s take a look at the best days of the week to publish on LinkedIn, according to statistics from recent years.
The top 3 days of the week to post on LinkedIn
In 2025, according to major general trends in France, the best days to publish on LinkedIn are:
- Tuesday
- Wednesday
- Thursday
We note peaks of traffic before and after working hours, and during the lunch break.
It is rather logical: on Monday, we organize the working week and on Friday, we finalize the last tasks before a well-deserved weekend. So the middle of the week remains to develop one’s network and discover the latest news online.
Keep in mind that these are only generalities. There is no magic day that will work every time for any business. It also strongly depends on the type of content, the target audience and your products and services.
Do you want to know more? Create a salesy LinkedIn profile with our Leadin advice.
Should you publish on the weekend on LinkedIn?
You can establish a first content creation strategy on these three main days, but you will inevitably come up against a major problem: competition. If everyone decides to post on LinkedIn at the same time, the day will be flooded with posts. You will have difficulty differentiating yourself from the mass and will have to improve your content in their form, their text, their message.
This is the whole point of the weekend: you will be more easily visible. Many think it is the worst moment to publish on LinkedIn, because most professionals do not work on Saturday and Sunday, but you would be wrong not to consider this option.
It is true that classic social networks (Facebook, Instagram, TikTok) are preferred to LinkedIn during the weekend and public holidays, but think of freelancers and company directors… Their week is rarely organized like that of employees! On the contrary, they can turn out to be very active at the weekend. Once again, target users well before launching your communication campaigns.
What are the best times to post on LinkedIn?
To publish on LinkedIn, prefer the time slots located between employees’ breaks:
- Between 7 a.m. and 9 a.m.;
- Between 12 p.m. and 2 p.m.;
- Between 5 p.m. and 7 p.m.
Why not later or earlier? Earlier, the majority of people are sleeping. Later, they cut themselves off from work. Of course, again, this is not an infallible science and everything depends on the audience you want to reach!
For example, some students are active at any time on LinkedIn, because their schedules fluctuate enormously. Likewise, an executive finishes work later than an intern.
How often should you publish on LinkedIn?
On social networks, repetition is the key. On the professional platform LinkedIn, it is recommended to publish between 2 and 4 times per week in order to effectively animate your audience. The algorithm also rewards regularity.
If you publish more often, you risk disturbing users with banalities or posts they will have already seen. You also risk putting your posts in competition with each other, by constantly mentioning the same subjects for lack of ideas or time. Quality prevails over quantity.
Also think about automating publication on social networks: we give you the best advice!
How to adapt your publication strategy to your target audience?
If your first attempts do not work, it is normal. LinkedIn rewards perseverance. Follow the classic recommendations on the best moments to post then vary the hours and days. Carry out A/B tests in order to obtain satisfactory results and gain visibility.
Also analyze your performance using LinkedIn tracking tools. Thus identify the time slots that generate the most engagement among your users. Once you have defined the moments to publish, try to publish regularly to accustom your audience.
To improve your B2B prospecting on LinkedIn, you must always adapt your marketing strategy according to the specific needs of users. Also learn to configure smart sequences for your campaigns with Leadin.
When to post on LinkedIn: what you need to remember
Posting engaging content on LinkedIn means finding the ideal alliance between quality and timing. You thus publish at moments when users have time online, with an attractive post that they will want to comment on and share!
Make the right choices according to your audience, your formats and your type of company. There is no miracle recipe, but the 2025 figures can give you a first overview of the best moments to post on LinkedIn:
- Key days: Tuesday, Wednesday and Thursday;
- Key time slots: between 7 a.m. and 9 a.m., between 12 p.m. and 2 p.m. and between 5 p.m. and 7 p.m.;
- Weekend: according to audience (freelancers, executives…);
- Publication frequency: 2 to 4 times per week.
You need advice to get started in posting on LinkedIn and email prospecting techniques? Try the Leadin demo and boost your commercial performance!