45% of executives targeted by social selling made a purchase from content that was on LinkedIn: it’s the most incentivizing B2B network for buying.
But before converting, you first need to attract traffic. Many influencers have been able to leverage their expertise by offering quality content. Some share posts that gather thousands of likes and shares.
But what is the best time to publish your content on LinkedIn to make it go viral?
We summarized the topic in 7 essential questions.
1. When to post on LinkedIn?
By compiling all the studies we have read, the best days to post on LinkedIn are:
Tuesday
Wednesday
Thursday
Traffic peaks are before and after working hours, and during lunch break.
But keep in mind that these are just generalities. There is no “magic day” that will work every time for any business.
Moreover, if everyone posts at the same time, those days will be flooded with publications, making the competition tough and difficult to stand out.
The variables such as the type of business, the type of content, and the target audience greatly influence the choice of the best time for posting.
So to start, follow these recommendations. Then try varying the times and days (like with A/B tests): you may get better results at other times.
2. What is the worst time to post on LinkedIn?
The worst time to post on LinkedIn is undoubtedly the weekend.
LinkedIn is a professional social network, so it will be most active during weekdays. Most professionals dedicate their weekend to rest and personal activities. Traditional social networks (Facebook, Instagram, TikTok) are then preferred over LinkedIn.
Note that public holidays face the same treatment. It is rare for people to want to spend their day off thinking about work.
3. What is the best day to post on LinkedIn?
As previously mentioned, there is no miracle day to post on LinkedIn. However, to take advantage of the best audience, prefer the middle 3 days of the week.
Wednesday, marking the middle of the week, is indeed the best day in terms of traffic on LinkedIn. Professionals generally find a certain balance in their schedule during this time. This allows them to dedicate more time to spend on LinkedIn.
4. What is the best time to post on LinkedIn?
For posting on LinkedIn, prefer the times outside of working hours and those between breaks:
Between 7am and 9am
Between 12pm and 2pm
Between 5pm and 7pm
Why not later or earlier? Earlier, most people are sleeping. Later, they are disconnecting from work.
Of course, this isn’t foolproof and everything depends on the audience you want to reach!
For example, some students are very active on LinkedIn: their schedules fluctuate significantly. Another example: an executive may finish work later than an intern.
5. Why know your audience to know when to post on LinkedIn?
Before posting on LinkedIn or any social network, get to know your target through competitive intelligence:
Observe and follow when your main competitors post.
Note what are the best times and the most effective types of content.
By doing so, you will have a clearer idea of your target’s description.
For example, if you want to reach young people, they will be more active later in the evening. You will therefore not post between 5pm and 6pm but much later.
Are you targeting building engineers? They start their day early if they go to construction sites.
If your target has a “teleworkable” job, maybe they check LinkedIn more often when they are at home than when they are in the office.
Don’t hesitate to learn more about your audience by posting surveys.
6. Why test different publishing times?
There are always exceptions where companies or individuals find the right time slot with their first post. Unfortunately, this isn’t true for everyone. Consider testing multiple posting times.
By doing so, you will identify the best time slots based on the number of comments, reactions, or shares.
7. How often to post on LinkedIn?
If you want to succeed on the web, you must eliminate the word “inactivity” from your dictionary.
Repetition is key. Consider publishing between 2 and 4 times a week to effectively engage your community.
There is no point in posting daily, you don’t want to be that tedious friend who repeats the same banalities. Moreover, by overposting the same topics, your posts compete with each other (cannibalization).
Conclusion: how to improve your LinkedIn post results?
As you have understood, to get the best possible results on LinkedIn, you must test. You must identify the formats and themes of posts that perform the best and identify the best times to post them.
On LinkedIn, inbound marketing works by publishing content that attracts potential leads. Outbound marketing works by proactively contacting the right people with the right messages.
To be most effective, consider automating prospecting on LinkedIn using tools and applications.
It is possible to automatically convert your audience and generate a pipeline of prospects at the same time with Leadin.
Leadin is the best LinkedIn and email automation software:
You can search and import your prospects from LinkedIn, with a multitude of criteria.
You can select the level of engagement and contact points you wish to initiate.
You can generate highly qualified prospects through your personalized campaigns.
We have often mentioned throughout this article: the best way to verify something is to test it.
So what are you waiting for to take your LinkedIn strategy to the next level? Request your free Leadin demo and boost your pipeline of prospects!
