Louise M - LeadIn marketing tips and articles

An expert in B2B growth, Louise helps companies set up high-performance multi-channel prospecting campaigns. On the LeadIn blog, she writes practical, actionable content on LinkedIn prospecting, emailing and conversion tunnel optimization.

Louise's publications

In this practical guide, LeadIn shows you how to leverage strategic partnerships to boost your bottom line....
Find in this practical guide everything you need to know about the professional thank-you email: definition, interest, advice and ready-to-use templates....
Is it viable to use 2 or more LinkedIn accounts simultaneously when pursuing 2 careers in 2 different fields, or when you want to get around the 100 connection requests per week...
Is it viable to use 2 or more LinkedIn accounts simultaneously when pursuing 2 careers in 2 different fields, or when you want to get around the 100 connection requests per week...
Find out the objectives, benefits and prices of the four packages offered by LinkedIn: Career, Business, Sales Navigator and Recruiter Lite!...

At the end of the 2000s, when instant messaging began to take root in our daily lives, many “experts” predicted the imminent disappearance of email, a communication channel considered too formal, too...