Lead generation, or LeadGen, refers to all the actions taken by the company to collect contact information from more or less qualified prospects, or “leads”. These marketing-generated contacts are then fed into...
Sales outsourcing refers to the use of an external service provider to carry out all or part of a company’s sales activity (prospecting in particular) with the aim of making its sales...
The entry into force of the General Data Protection Regulation (GDPR) on May 25, 2018, marked a milestone in the management of personal data by businesses. In many respects, the GDPR is...
45% of executives targeted by social selling have made a purchase based on content that was on LinkedIn: it is the B2B network with the highest purchase incentive. But before you can...
Posting a job offer on Linkedln is a simple technique for finding and recruiting the best profiles. LinkedIn has almost a billion users on its platform: that’s as many potential profiles for...