Louise M - LeadIn marketing tips and articles

An expert in B2B growth, Louise helps companies set up high-performance multi-channel prospecting campaigns. On the LeadIn blog, she writes practical, actionable content on LinkedIn prospecting, emailing and conversion tunnel optimization.
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Louise's publications

  • Guide, Outbound

Don’t waste any more time: 3 tools to boost your prospecting

Introduction Prospecting is an essential part of the sales process. It involves identifying and qualifying potential prospects, then converting them into customers. This is the first stage in the sales cycle, and...

  • Marketing, Outbound

Expand your business: The advantages of outsourced prospecting

Introduction B2B prospecting, a crucial component of the sales cycle, is at the heart of a successful sales strategy. It involves identifying and soliciting new prospects, often using direct methods such as...

  • Marketing, Outbound

Prospecting sequences: 4 proven strategies and 8 best practices

In this practical guide, LeadIn shows you how to leverage strategic partnerships to boost your bottom line....
  • Guide, Outbound

B2B sales prospecting: The secrets of a winning approach

Introduction In the dynamic world of B2B business, sales prospecting is much more than just finding customers. It’s an elaborate strategy aimed at forging fruitful relationships with other companies. Let’s discover together...

  • Guide, Marketing

The A/B split test – 6 steps to booking more sales calls (guide)

In this practical guide, LeadIn shows you how to leverage strategic partnerships to boost your bottom line....
  • LinkedIn, Marketing

Top 6 Strategies for Selling with LinkedIn

How to sell with LinkedIn ? Top 6 Strategies That Really Work Ultimately and logically, the first metric you should follow from your LinkedIn marketing / prospecting efforts is sales. By looking...