Louise M – Leadin marketing advice and articles

An expert in B2B growth, Louise supports companies in setting up effective multichannel prospecting campaigns. On the Leadin blog, she writes practical and actionable content about LinkedIn prospecting, emailing, and optimizing conversion funnels.
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Louise's publications

  • Guide, LinkedIn

What is the benefit of LinkedIn Premium?

With over 650 million members, LinkedIn is the world's largest professional social network......
  • Guide

How to Use LinkedIn Advanced Search?

Introduction As a social network dedicated to professionals, LinkedIn offers a treasure trove of business contacts......
  • Guide, Marketing

How to Optimize My LinkedIn Profile in 10 Simple Steps

Step-by-step guide on how to optimize your LinkedIn profile? As the largest ......
  • Sales

How to Build a Solid Lead Scoring Strategy?

Good news, if you're wondering how to focus your efforts on prospects who......
  • Guide, Marketing

How to Measure the Performance of a B2B Social Selling Campaign?

Let's start by dismissing two preconceived ideas, no, a social selling strategy is not an approach reserved for …...
  • Guide

LinkedIn Ads pricing: how much does a B2B campaign cost?

Used by more than 850 million professionals worldwide, including 25 million in France, LinkedIn is an ideal prospecting ground for B2B. Its advertising tool, LinkedIn Ads, allows you to leverage qualified data...