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Every year, 67 % of corporate projects partially or totally fail due to a lack of clear, structured needs analysis. The 5W1H method (Who, What, Where, When, How, Why) prevents these mistakes by asking the right questions from the outset.
Every year, 67 % of corporate projects partially or totally fail due to a lack of clear, structured needs analysis. The 5W1H method (Who, What, Where, When, How, Why) prevents these mistakes...
Very handy, the prospecting funnel is a tool every company should use once it aims to structure its sales approach and raise its conversion rate. Considered a genuine road-map, it helps steer...
Definition of cross selling What is cross selling? Cross selling, or cross-selling, is a business strategy where a company offers a customer, during the purchase of a product or service, another type...
At the era of the all-digital, cold calling has not lost any of its relevance. Indeed, if at the hour of social networks and the growth of automated marketing, it is no...
Online presence is among the essentials of our time. Among the many platforms available, LinkedIn stands out as the leading professional social network. To prove the point, more than 1 in 10...
Today, in the digital marketplace, the sales funnel is an essential tool. It guides your online visitors throughout their buying journey, from their first discovery of your business to the final purchase....
Understanding the Importance of a Hook Sentence In a world where information and offers are multiplying and where connection is maximized thanks to the internet, the ability to capture the reader’s —...
Understanding cold calling Definition and objectives Cold calling, in its direct translation, means a “cold call”, a method of telephone prospecting that leads a salesperson to his or her prospect without having...
What Is the CROC Method? Origin and Definition The CROC method is a structured approach designed to bring logic, impact and dynamism back into telephone prospecting. Organized into four key stages –...
How to Build a High-Quality B2B Prospecting List? You can have the best cold outreach message, a perfectly optimized sequence, and impeccable timing. But if your prospecting list is poorly targeted, none...