Category: Outbound

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Explore our articles on B2B prospecting: proven outreach methods, LinkedIn & email best practices, and tools to book more qualified meetings.

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The complete guide to cold calling

At the era of the all-digital, cold calling has not lost any of its relevance. Indeed, if at the hour of social networks and the growth of automated marketing, it is no...

Email finder: how to find business email addresses efficiently

Identifying and reaching the right person in a company is crucial when it comes to prospecting or recruiting. To do this easily, the email finder is the tool you need. Designed to...

What is growth marketing? Complete guide

For a company aiming for exponential and sustainable growth, growth marketing is the go-to solution. However, as it is more of a teamwork philosophy than a simple recipe, it’s hard to fully...

How to build an effective prospecting plan

As business growth challenges multiply and commercial competition intensifies, prospecting remains a mandatory step for any company seeking to grow its customer base and revenue. Therefore, it’s not possible to approach a...

Cold Calling: A complete guide to successful cold calling

Understanding cold calling Definition and objectives Cold calling, in its direct translation, means a “cold call”, a method of telephone prospecting that leads a salesperson to his or her prospect without having...

The CROC method: mastering effective telephone prospecting

What Is the CROC Method? Origin and Definition The CROC method is a structured approach designed to bring logic, impact and dynamism back into telephone prospecting. Organized into four key stages –...

5 Digital Prospecting Techniques to Boost Your Sales

Introduction In a constantly evolving digital world, digital prospecting has become an essential part of lead generation and business development. With so many techniques available, it’s crucial to choose the ones that...

Win new customers: the art of prospecting with a specialized agency

Prospecting is crucial to the growth of any business. Winning new customers is a constant challenge that requires time, resources and specific expertise. Entrusting this mission to a specialized agency can be...

Win new customers with Leadin B2B prospecting

B2B prospecting is an essential part of any growth strategy. It enables you to identify and qualify new prospects, generate leads and, ultimately, grow your business. In a competitive market, effective B2B...

B2B prospecting: 5 mistakes to avoid for maximum results

B2B prospecting is essential to the growth of any business. However, it’s a process that can prove costly in terms of time and resources if mistakes are made. In this article, we’ll...