Explore our articles on B2B prospecting: proven outreach methods, LinkedIn & email best practices, and tools to book more qualified meetings.
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Every year, 67 % of corporate projects partially or totally fail due to a lack of clear, structured needs analysis. The QQOQCP method (Who, What, Where, When, How, Why) prevents these mistakes by asking the right questions from the outset.
Introduction Prospecting is an essential part of the sales process. It involves identifying and qualifying potential prospects, then converting them into customers. This is the first stage in the sales cycle, and...
Introduction B2B prospecting, a crucial component of the sales cycle, is at the heart of a successful sales strategy. It involves identifying and soliciting new prospects, often using direct methods such as...
Introduction In the dynamic world of B2B business, sales prospecting is much more than just finding customers. It’s an elaborate strategy aimed at forging fruitful relationships with other companies. Let’s discover together...
At the end of the 2000s, when instant messaging began to take root in our daily lives, many “experts” predicted the imminent disappearance of email, a communication channel considered too formal, too...
Sales outsourcing refers to the use of an external service provider to carry out all or part of a company’s sales activity (prospecting in particular) with the aim of making its sales...
Hunter io is one of the best known tools for finding email addresses. It is widely used in B2B prospecting. To go faster in their prospecting strategy, more and more companies are...
Mailshake is a B2B prospecting tool specialized in cold emailing. Indeed, despite the emergence of prospecting on LinkedIn, emailing remains a channel still very appreciated among B2B salespeople. Indeed, 45% of them...
Snov is an American web scraping tool. It also allows you to send automatic and intelligent email sequences. The emergence of such tools testifies to the still intact popularity of email marketing....